Space
Growth economics & pricing
“I can't tell whether growth is paying for itself.”
Growth that costs more than it returns is a slow way to fail. These tools turn CAC, LTV, price and churn into numbers you can reason about, and work backwards from a goal.
Tools for this space
Growth economics & pricingIn browserUnit economics calculatorWork out LTV, CAC, the LTV to CAC ratio and payback, with the math shown.Checker · FindingsGrowth economics & pricingIn browserReverse goal calculatorWork back from a revenue goal to the customers, leads and visitors you need.CalculatorGrowth economics & pricingIn browserPricing scenario calculatorCompare annual and monthly plans, price increases and discounts, with the churn or volume that breaks even.Calculator
Also useful here
ExperimentsIn browserA/B test calculatorPlan the sample size and duration of an A/B test, then check whether two or more variants really differ.Checker · FindingsPaid adsIn browserBreak-even ROAS calculatorFind the ROAS you need to break even, your maximum CPA and the budget a sales target allows.CalculatorExperimentsIn browserFunnel leak calculatorFind the funnel step that loses the most people and test what improving one step would do.CalculatorReferrals & partnershipsIn browserReferral program calculatorWork out your K-factor, what each referral costs and the most a reward can be before it loses to paid acquisition.Checker · FindingsMeasurementIn browserAttribution Model ComparisonSee how first touch, last touch, linear and time decay split the credit for your conversions across channels.Checker · Findings
What we check in this space
- CAC, LTV, payback period and the ratio between them, with the formulas shown
- The traffic and conversion needed to reach a revenue target
- How a price change moves revenue under the assumptions you set
- Retention by cohort and churn over time, from the data you paste