Space
Website & landing pages
“Visitors land on my page and leave. I don't know why.”
Most first visits are decided by one page. These tools read the page the way a visitor does and show what is unclear, slow or untracked, so you fix the page before you pay to send people to it.
Tools for this space
Also useful here
What we check in this space
- Whether your site icon is ready for browser tabs, bookmarks, home screens and search results, built as a complete favicon pack in your browser
- Contrast ratios for every pairing of your brand colors, so text and buttons stay readable