Checks one landing page for what a visitor needs to understand in the first seconds: what the headline promises, whether the title and description say it too, whether there is a call to action worded and placed so it is found, whether there are signs of social proof, and how heavy the HTML is. It gives a score out of 100 from a published rubric, and a list of fixes in order. For founders who send traffic to a page and want to know why it does not convert.
How to use it
Enter the address of the page you send visitors to. You can leave out https://.
- Type or paste the page address and press Run check.
- Read the score and the points by category to see where the points were lost.
- Work through the findings from the top. Critical ones usually mean a visitor cannot tell what the page offers or what to do.
- Follow the next-step link on a headline finding to the Value Proposition Builder, then run the check again.
How Reavlo tests this
This tool runs on our server, because a browser cannot read another site's page. Nothing about the request is stored or logged: not the address, not the page. The check fetches the one page, with a size cap and a time limit. Addresses that point to private or internal networks are refused before any connection is made.
The rubric. The score is out of 100 and follows rubric 1.0.0, shown under How this is scored. It uses fixed rules on the page's HTML, with no language model and no judgment call, so the same page always gets the same score. It has five categories: headline (30 points), call to action (30), title and description (15), social proof (15) and page weight (10). A category earns all its points when none of its checks fail. When checks fail it loses a share of its points set by the most serious failure: all of them for a critical finding, half for a warning and a quarter for an info finding. The categories are added and rounded. Bands are Needs work (0 to 59), Solid (60 to 84) and Strong (85 to 100). A page that cannot be read earns no points.
Headline. The first h1 must exist, must not be a generic phrase such as Welcome or Home, and must have between 3 and 20 words. More than one h1 is an info finding.
Title and description. The title element and the meta description must exist and not be empty. Whether they are well written is not judged.
Call to action. A link or button of at most 40 characters worded as an action, such as Start free trial, Get started or Book a demo. A page with buttons but none worded as an action gets the generic finding; a page with neither gets the missing finding. Position is measured as the share of the page text that comes before the first call to action, and it is a warning above 50% on pages with at least 600 characters of text. The check sees document order, not the screen, so it cannot tell what is above the fold.
Social proof. Words such as testimonials, reviews, trusted by, case studies or a customer count in the visible text, or Review or AggregateRating in the page's JSON-LD.
Page weight. The HTML is a warning above 300,000 characters, and the scripts, stylesheets and images declared in it are an info finding above 80.
Where the numbers come from. The thresholds above are this rubric's own rules, listed here so you can read and challenge them. They are not industry benchmarks, and no outside figure backs them. A change to any of them is a new rubric version.
Limits. The check reads the raw HTML only. It does not run JavaScript, so a page built by scripts after load will look empty. It cannot judge whether the words are true, persuasive or right for your audience, and it does not measure real load time, only the size of what the HTML declares. A high score means the basics are in place, not that the page converts.
Questions
Is the address I enter stored?
No. The address goes to our server only to fetch the page, and neither it nor the page is stored or written to a log. Analytics records only that the tool ran, never the address.
Why did my page score low when the design looks clear?
The check reads the HTML, not the screen. A headline drawn as an image, a call to action added by scripts or a title left empty are invisible to it, and they are also invisible to search engines and to many visitors' tools.
Does a high score mean the page will convert?
No. It means the elements a visitor needs are present and findable. Conversion also depends on the offer, the price, the traffic and the audience, none of which a static check can see.
Why is a generic button like Submit a warning?
Submit says nothing about what the visitor gets. A button worded as the result, such as Get my report, tells them what happens next. The rubric only checks the wording, not whether it works better on your page.
Where do the thresholds come from?
They are this rubric's own rules, published under How Reavlo tests this. They are not industry benchmarks. If a rule does not suit your page, treat its finding as a prompt to look, not as a verdict.