Sorts the headlines and sentences your competitors use into a table of who each one is for, the problem it names and what it promises, so you can see where they say the same thing and where there is room to say something else. For founders and marketers working on positioning.
How to use it
- Copy a headline or a sentence from each competitor's site and paste them one per line. Start a line with the name and a colon if you want it in the table.
- Read the table: each cell is the part of the line the rules recognised, with the rule beside it.
- Correct any cell that is wrong or empty by typing in it.
- Copy the table as Markdown or export it as a CSV file, and read the notes on shared audiences.
How Reavlo tests this
The lines are sorted in your browser by fixed rules. There is no language model: the same text always gives the same table.
Audience. A phrase that follows for (for example "for small teams") or a word that names a group of people, such as teams, founders, freelancers or agencies.
Problem. A phrase that follows words such as stop, tired of, struggling with, no more or without.
Promise. An action phrase that starts with a verb such as get, save, grow, keep or send, or a time frame such as "in minutes".
Each cell is a piece of the competitor's own wording, never a rewrite, and shows which rule found it. A cell the rules can't find is left empty for you to fill in, and your edits are never overwritten. The tool reads up to 30 lines.
Checks. An empty input is critical. A line where nothing was found is a warning. When most competitors name the same audience, or a line has some cells empty, you get a note.
Limits. Rules read wording, not meaning. A clever headline that never says who it is for will come out empty, and that tells you something too. The tool compares what competitors say, not whether it is true or whether it works.
Questions
Is what I paste uploaded?
No. The lines are sorted in your browser and nothing you enter is sent to a server or stored. Because the input is free text, this tool has no share link.
Does it fetch my competitors' pages?
No. You paste the words yourself, so you choose which headline and which page count as the competitor's positioning. A tool that reads a competitor's page from a URL is a separate one.
Why is a cell empty?
The rules didn't find a pattern they know in that line. Type the cell in yourself; it takes a few seconds and your edit is kept while you work.
What does it mean when most competitors share an audience?
It means the same people are being addressed in much the same words. That is not bad by itself, but a narrower audience or a different problem can be easier to stand out with.
Where is my own row?
Paste your own headline as one of the lines, with your name before the colon. Seeing it next to the others is the point of the table.