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Space

Paid ads

“I'm paying for clicks without knowing my break-even or how the ad will look.”

Paid campaigns are easy to start and hard to read. These tools show how an ad renders, work out the return you need and keep ad specifications in one place.

Tools for this space

Paid adsIn browserBreak-even ROAS calculatorFind the ROAS you need to break even, your maximum CPA and the budget a sales target allows.Calculator

Also useful here

Community & distributionIn browserNewsletter sponsorship calculatorEstimate CPM, cost per click and the conversion rate a newsletter sponsorship needs to pay for itself.Checker · Findings

What we check in this space

  • How an ad renders on Google, Meta, LinkedIn and X, including truncation
  • Break-even ROAS and the revenue needed to cover spend, from your margin
  • Current ad specifications per platform, each with a source and a check date
  • Which ads a company is running, through each platform's public ad library
  • How each keyword match type changes which searches trigger your ad

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