Reads one page of a competitor's site and collects, in one report, how it positions itself, which tags it loads, which social profiles and pricing page it links to, when the Wayback Machine first captured it and where to look for its ads. For founders who want a quick, honest first look at a rival. It reads one page, so it is a snapshot and not an audit.
How to use it
Enter the address of the competitor's home page. You can leave out https://.
- Type or paste the address and press Run. You can load your own saved product address as a starting point.
- Read the positioning: the title, the main heading and the description the site uses to describe itself.
- Check the tags, social profiles and the date the site first appeared in the archive.
- If a pricing page was found, follow the suggestion to see how its pricing changed over time.
How Reavlo tests this
This tool runs on our server, because a browser cannot read another site's page. Nothing about the request is stored or logged: not the address, not the page.
What this snapshot cannot see. The tool reads the HTML the server sends and runs no scripts. A tag, a heading or a link that a script adds after the page loads is not seen, so something reported as not found can still be on the live page. Only the page you enter is read, not the rest of the site.
Positioning. The title, the first main heading (h1) and the meta description, as written in the HTML. They show how the site describes itself, not how it is perceived.
Tags. The same signatures as the Tracking Tag Checker, read from vendor documentation. The list is short, so it is not a full inventory of the technology a page uses.
Links. A pricing page is a link to the same site whose path names pricing, plans or prices. Social profiles are links to X, LinkedIn, Facebook, Instagram, YouTube, GitHub or TikTok that point to a profile and not to a share button.
First seen. The date of the oldest capture of the exact address in the Wayback Machine. It is a lower bound: the site may be older than the archive's first visit. The archive is slow and not always available; when it is not, the rest of the snapshot is still shown and the date is marked as unavailable.
Ad libraries. Ready-made search links to the public ad libraries, filled with the first part of the domain as the brand name. The tool makes no request to them and scrapes nothing. Only links whose format has been verified from official documentation are offered, so the list may be short or empty, and when no link has been verified the section is not shown at all.
Questions
Is the address I enter stored?
No. It goes to our server only to fetch the page and ask the archive, and neither it nor the page is stored or written to a log. Analytics records only that the tool ran, never the address.
Why does it say a tag is missing when the site uses it?
The tool reads the page's HTML and runs no scripts. A tag added through a tag manager or another script is not in the HTML, so it cannot be listed.
What is the saved product address?
If you saved your product with Save as my product, the address you saved can fill the field so you can snapshot your own site as a baseline. It stays in your browser and is never sent anywhere except as the address you choose to run.
Does the first-seen date tell me when the competitor launched?
Not exactly. It is the date the archive first captured that address, so the site existed at least that long. The real launch may be earlier.