Converts a list of keywords into the three Google Ads match type formats: broad, "phrase" and [exact]. It can also write the list as negative keywords. For people who run search campaigns and paste keywords into Google Ads or Google Ads Editor.
How to use it
- Choose whether the list holds keywords or negative keywords.
- Paste your keywords, one per line, or load the example.
- Read the three lists. Spaces and repeated keywords are already cleaned.
- Copy all the lists, or download them as a CSV file.
How Reavlo tests this
The conversion is plain text work, done in your browser. The syntax comes from Google Ads Help, read on the date shown under Sources.
- Entries are split at new lines and commas.
- A leading + or -, and quotes or square brackets around an entry, are removed, so a list that already has match types converts cleanly.
- Extra spaces are collapsed and keywords are lower-cased, because Google Ads doesn't tell keywords apart by case. The first copy of a repeated keyword is kept.
- Broad match is the keyword as it is. Phrase match puts it in quotation marks. Exact match puts it in square brackets. A negative list puts a minus sign before each one.
Limits. The tool handles up to 5,000 keywords per list. It doesn't check whether Google Ads accepts a keyword, such as one with a symbol it doesn't allow. The CSV has the keyword and its match type in two columns, without syntax, for the import tools that ask for them separately.
Questions
What is the difference between broad, phrase and exact match?
Broad match lets your ad show for searches related to the keyword. Phrase match limits it to searches that include the meaning of the keyword. Exact match limits it to searches with the same meaning. Google Ads Help describes each one.
Why are my keywords lower-cased?
Google Ads doesn't treat capital letters as a difference between keywords, so the tool writes them in one form and removes the copies.
Is my keyword list uploaded?
No. The lists are built in your browser tab and nothing is sent to a server or stored.