Counts the words and characters of an English headline, tells you whether it is a question, a list, a how-to or a statement, and flags vague jargon and a missing number. For founders and marketers choosing between versions of a headline.
How to use it
Paste one headline at a time. Read the counts and the type first, then work through the findings from the top.
- Type or paste your headline, or load the example.
- Press Analyze headline, or Ctrl/⌘ + Enter.
- Read the counts, the type and the findings. Choose Show in text to select the words a finding points at.
- Edit the headline and run it again. Use Share to send the headline to a colleague; only the headline is in the link.
How Reavlo tests this
The headline is analysed in your browser. It is split into words with an English tokenizer, so numbers such as 3.5 count as one word and as a number.
There is no score. A single number for a headline would suggest a precision no published method supports, and Reavlo does not score emotion. You get counts and plain findings, each with the reason behind it.
Type. A headline that starts with how to is a how-to. One that starts with a number and a noun (7 ways, Top 10 tools) is a list. One that ends with a question mark or starts with a question word is a question. Everything else is a statement.
Findings. A headline of more than 14 words is flagged; this is an editorial threshold, not a measured benchmark. Vague or inflated words and phrases come from the jargon-lexicon dataset, built from public plain-language style guides; each entry carries its source and the date it was read. A headline with no digit and no number word (three, hundred) is flagged as not specific.
Google display is not measured. Google does not document the pixel width of its result titles, and it may rewrite the title. Reavlo has no verified measurement, so this tool does not show where Google would cut your headline and does not guess it.
Limits. English only. The type and the number check are rules of thumb and can be wrong in both directions, and the tool cannot tell whether a headline will convince your audience.
Questions
Is my headline uploaded?
No. The analysis runs in your browser and nothing you type is sent to a server or stored. A share link carries the headline in the part of the address that is never sent to a server.
Why is there no score?
A score would hide how it was reached, and no published method predicts how a headline performs. Reavlo shows the counts and the rules that fired instead.
How long should a headline be?
It depends on where it appears. The tool flags headlines of more than 14 words as an editorial rule of thumb. It does not measure where Google cuts a title.
Does it work for other languages?
No. The tokenizer, the number words and the jargon list are English only, so results for other languages are not meaningful.