Shows what published studies say about the best times to post on Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. Each study is listed on its own for every day, with its source, data period, metric and check date, and its hours are converted to the time zone you pick. It does not combine the studies or name one best time. For anyone planning a posting schedule.
How to use it
The studies come from a dataset that Reavlo checks against each publisher's own page every quarter. Your choices stay in your browser.
- Pick the network you post on.
- Pick the time zone where most of your audience lives. The studies give hours in the local time of the people who saw the posts.
- Pick the zone you want the hours shown in. It starts as your browser's zone.
- Read the studies side by side for each day, see where they overlap, and then compare the windows with your own analytics.
How Reavlo tests this
This tool converts hours and compares windows. It computes no score and never says which time is best.
- Studies. A study enters the dataset only when its page states the publication date, the data period, the sample, how the metric is defined and where the data comes from. Studies by companies that sell social media software are included, with that limit stated. Studies that did not state these are left out.
- Side by side. Each study stays separate. They measure different things, such as a median engagement rate or a total number of engagements, over different periods and accounts, so they are never averaged or ranked.
- Time zone conversion. The hours a study gives are read in the audience time zone you choose and converted with the time zone rules for the week of the date you open the tool, including summer time. A converted window can land on the previous or next day, and the day is shown when it does.
- Overlap. For a day with more than one study, the tool says whether their windows share at least one hour. "Sources overlap" and "Sources differ" describe the studies, not the right time to post.
- Freshness. Every row carries its source, the data period and the date it was checked. The dataset is reviewed every quarter.
Limits. The studies cover the accounts of one company's customers, not every account, and a window that worked for them may not work for you. Not every network has a study in the dataset, and a day with no stated window is listed as such.
Questions
Why does the tool not give one best time?
The published studies disagree, because they measure different metrics over different periods and accounts. Showing them next to each other with their sources lets you judge, instead of hiding the disagreement behind one number.
Which time zone should I choose for my audience?
Choose the zone where most of your followers live. The studies read hours in the local time of the people who saw the posts, so the choice only decides how the hours are converted into your own zone.
How should I use these windows?
As a starting point for a test. Post at a few of the listed windows, then compare the results with the times your own followers are active in your analytics.
Are the studies up to date?
Each row shows the date the study was checked and the period its data covers. The dataset is reviewed every quarter, and a study that can no longer be verified is withdrawn.