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Value proposition builder

Say who it is for, the problem they have, what the product is and what makes it different. Reavlo drafts four pieces of copy from your answers and checks each against the length of the place it goes.

  • Runs in your browser
  • Nothing is uploaded
  • Free, no sign-up
  • method v1.0.0
  • Updated Oct 2026

Input

The people you build it for, in a few words. For example: small teams.

Write it as an action ending in -ing. For example: losing track of work across tools.

What it is, in a few words. For example: a planning app.

Start with a verb. For example: keeps every task in one view.

The four answers match the fields of your product profile, so a saved profile can fill them in later.

Updates as you type · nothing leaves this page

Result

Four answers, four pieces of copy

Fill in who it is for and what the product is, or load an example to see the copy and the length checks.

Turns four answers (who it is for, their problem, what the product is and what makes it different) into a website headline, a tagline, a bio and an elevator pitch, and checks each against the length of the place it goes. For founders and marketers who need clear copy before they write the page.

How to use it

  1. Say who the product is for, in a few words.
  2. Name the problem they have, as an action ending in -ing.
  3. Say what the product is, then what it does differently, starting with a verb.
  4. Read the four drafts and the length next to each. Change an answer until the copy says what you mean.
  5. Copy the drafts, or share the link to send your four answers to someone else.

How Reavlo tests this

The copy is composed in your browser from your four answers. There is no language model: each piece comes from a fixed template, and the same answers always give the same drafts.

Templates. For each piece the engine picks the most specific template your answers can fill. A template that needs an answer you left empty is skipped, and so is a long template when your answers would not leave room for it. The wording of every template follows the Reavlo voice and lives with the page text, not in the engine.

Length targets. After the template is filled in, the finished text is measured in user-perceived characters, so an emoji counts as one. The targets are 80 for the website headline, 60 for the tagline, 160 for the bio and 400 for the elevator pitch. The tagline and bio targets match common limits for social and store profiles; the headline and pitch targets are guidance for readable copy, not a platform rule.

Checks. Who it is for and what the product is are critical: every template needs them. The problem and what makes it different are warnings: without them the copy falls back to plainer wording.

Limits. The tool arranges your words; it cannot tell whether the claim is true, whether it is better than a competitor's, or whether visitors will understand it. Test the drafts with people from the audience you named.

Questions

Is what I type uploaded?

No. The drafts are composed in your browser and nothing you enter is sent to a server or stored. A share link carries your four answers in the address fragment, which browsers don't send to servers.

Does it use AI to write the copy?

No. Each draft is a fixed template filled with your own words, so you get the same result for the same answers. That keeps the output predictable, and the claims stay yours.

Why do my answers need to be written in a certain way?

The templates put your answers into sentences. A problem written as an action ending in -ing and a difference that starts with a verb fit those sentences. If a draft reads oddly, rephrase the answer rather than the draft.

What is the difference between a headline, a tagline and a bio?

The headline sits at the top of your page and tells a visitor what this is. The tagline is a short line that travels with your name. The bio is the longer line for profiles and directories. The pitch is what you would say in a few seconds out loud.

Why is a draft marked as over its limit?

The finished text is longer than the target for the place it goes. Shorten the answers that feed it, usually the problem or the difference, and the draft updates as you type.